Meet Our Team
Long-term care facilities need a dependable, skilled team of healthcare specialists to provide on-site medical treatment. Meet The MedServ Group’s operational and clinical leaders and discover our approach to resident care.
The MedServ Group Leadership
The MedServ Group’s focus on quality, reliable care starts with our leadership and extends to every team member. Our mission is personal, based on our firsthand experience with family members in long-term care.
Learn more about The MedServ Group’s story.
ISAAC NEWMAN President and Founder
Isaac Newman is an industry leader and sought-after expert on healthcare operations, with more than a decade of experience in the long-term care facility and home healthcare fields.
Isaac oversees companies providing ancillary medical services to more than 450 healthcare facilities. Isaac has cultivated a strong team of medical, operational and client service professionals. His leadership inspires each team member to provide the highest level of care and service.
Isaac’s keen understanding of industry nuances, including regulatory reporting requirements, allows him to identify the best strategy for each client’s unique needs. His forward-thinking approach keeps The MedServ Group at the forefront of the long-term care field. Clients turn to Isaac for strategic, innovative solutions to drive results and meet their operational goals.
Before joining The DentServ Group, Isaac was the chief operating officer of MetroStar Home Health Products, where he launched and implemented ventures to diversify and expand revenue. He also served as director of business development for Citywide Mobile Response, a New York–based ambulance service.
Isaac studied marketing at the City University of New York (CUNY) Brooklyn College and business at Kingsborough Community College. He is a member of the American College of Healthcare Executives.
DOV HOLLANDER Chief Financial Officer
Dov Hollander is an accomplished financial professional with a proven track record in healthcare finance. As the Chief Financial Officer at The MedServ Group, Dov has been instrumental in optimizing financial operations and driving company growth. With his keen eye for financial strategies and extensive experience in the healthcare industry, Dov ensures that every financial decision aligns with the company's mission to deliver exceptional care. Under his leadership, The MedServ Group continues to thrive, achieving new heights of success in the dynamic healthcare landscape.
MARTIN A. GROSSMAN, MD Chief Medical Officer
Dr. Grossman graduated from Albert Einstein College of Medicine in the Bronx and did his residency program in Internal Medicine at Long Island Jewish Hospital in New Hyde Park, Long Island. He was involved in his own solo office-based primary care practice with hospital and nursing home admitting privileges for 15 years. While at Peninsula Hospital, he was appointed Chairman of the Department of Medicine and was subsequently involved in building and running an Inpatient Hospice Unit and a palliative care program at the hospital. At that time in addition to his board certification in Internal Medicine, he became board certified in Hospice and Palliative Medicine. Upon the hospital’s closure due to financial issues, he was appointed Chief of Palliative Medicine and Associate Internal Medicine Program Director at Northwell Forest Hills Hospital. It was during that time that he realized his professional passion was in hospice and palliative medicine. He closed his office-based practice to devote full time to hospice and palliative medicine. He subsequently started palliative care programs in multiple nursing homes in Queens in an effort to improve care and decrease hospital readmissions. He was also appointed Senior Medical Director for MJHS Hospice and initiated a 16 bed inpatient hospice unit in the Menorah Nursing Home in Brooklyn, and also worked to improve the clinical complexity rendered at the Inpatient Hospice Unit at the Silvercrest Nursing Home in Queens. He also worked with MJHS on Business Development at both NYP Methodist Hospital in Brooklyn and NYPQ in Queens to strengthen their palliative care programs and manage the Inpatient Hospice Units in those hospitals. He assisted MJHS with community outreach and educational programs for lay people, medical professionals as well as clergy of various denominations. In January of 2019 he was appointed Chief Medical Officer of an expanding nursing home group with facilities in NY, NJ and FL. He successfully guided the organization through the COVID-19 pandemic and was instrumental in significant reductions in hospitalizations and well as reductions in psychotropic medication utilization across the NY, NJ and FL facilities with significant improvement in CMS quality metrics. He initiated a palliative care program in the 5 Citadel NY nursing homes. He was also successful in fostering an environment of clinical excellence with cost containment through skilled leadership and practitioner education. He implemented a medication formulary where permitted by statute in NJ and in FL and successfully saved the organization millions of dollars annually in pharmacy costs while maintaining a high level of clinical excellence. Through improvements in the CMS 5-star quality ratings throughout the network, he was able to strengthen relationships with the surrounding hospitals in NY, NJ and FL. Subsequent to that role, he works as a compliance officer for a multi-state interventional radiology practice, as well as a medical director of a hospice program.
On a personal side, Dr. Grossman is married with 4 adult children and have several grandchildren. He is passionate about learning and teaching and using knowledge and compassion to assist people in their journey through the spiritual and the physical difficulties of life.
The MedServ Group’s Clinical Team
The MedServ Group’s clinical directors lead our medical professionals to deliver high-quality preventive care, diagnosis and treatment. Learn more about our medical services.
Our directors and leadership team hand-pick every provider through a stringent recruiting and vetting process, so residents receive quality care and are treated with dignity and respect. Discover careers at The MedServ Group.
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Jay Bienenfeld, DPM
Podiatry Clinical Director
Board-certified podiatrist Dr. Jay Bienenfeld has more than four decades of experience in his specialty. He leads The MedServ Group’s podiatry team of physicians, nurses and staff.
Dr. Bienenfeld earned his Bachelor of Science from Yeshiva University in New York and his Doctor of Podiatric Medicine from the New York College of Podiatric Medicine. He attended postdoctoral training at New York College of Podiatric Medicine.
In addition, he completed medical externships with Coney Island Hospital’s Division of Podiatric Medicine and Surgery; Dr. Herbert Bluestein, DPM; and St. Albans Veteran Memorial Hospital’s Division of Podiatric Medicine and Surgery.
Dr. Bienenfeld is board-certified by the American Board of Multiple Specialties in podiatry. He is an attending podiatrist at Maimonides Medical Center in Brooklyn, New York, works in private practice in Brooklyn, and practices at several nursing and rehabilitation centers in New York.
A leader in his field, Dr. Bienenfeld holds professional affiliations and awards including:
Associated Diabetic Foot Clinics of Greater New York
New York State Podiatric Association
Assistant Coordinator for Postgraduate Seminars, New York State Clinical Conferences
American Society of Podiatric Dermatology
Alpha Epsilon Delta Honor Society
Phi Mu Delta Honor Society
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Pratik N. Vyas, OD
Optometry Clinical Director
Dr. Pratik N. Vyas has nearly a decade of experience in optometry. He oversees The MedServ Group’s team of optometrists, opticians, nurses and staff. As a provider, he performs comprehensive eye exams, preventive care, diagnosis and treatment.
He previously served as clinical director for The LASIK Vision Institute in Brooklyn and Albany, New York. In this role, he educated patients about refractive and cataract surgery and completed post-operative follow-ups to promote positive outcomes and compliance.
Dr. Vyas is experienced with the needs of older patients, including those with multiple health conditions and disabilities. As an optometrist for Aspire Health Solutions, he provided eye care in patients’ homes, treating people with diabetes, hypertension, macular degeneration and cataracts. He also worked as an optometrist for the Center for Disability Services, Sightrite Eyecare Services and Sterling Optical.
Dr. Vyas completed his Bachelor’s in political science from the University of California, Irvine and earned his Doctor of Optometry from the Western University of Health Sciences, College of Optometry.
We’re here to help you provide specialty care for your residents. To learn more about how we can support your facility, call 914-351-2299, or email Info@TheMedServGroup.com..